« There wasn't really a common visual identity. We knew the parent company well, but not necessarily the others. »
A unique identity for a diversified group
How do you go about building a unified image by bringing together several different companies? What do you focus on? Inox Communication worked with Von Arx SA to build the identity of the Vonarx Group, a major construction player in the canton of Neuchâtel. Livio Proserpi, Managing Director of Vonarx, tells the story.