Cyril Lanfranchi, Head of Marketing & Communications, and Jacques Chavez, Marketing Officer at Banque Bonhôte, a long-standing customer of Inox Communication, talk about their long-standing collaboration with our team:
“For us, it was clear that we needed to find an agency headquartered in Neuchâtel, with strong roots in the region. This was an imperative for the bank. In 2010, we held an agency competition to redesign the bank's entire corporate identity, and Inox won the project relating to our brand identity. After that, we worked mainly on the digital side (web and social).
The proximity of Inox's premises to ours, the responsiveness and expertise of its staff, and its ability to take a global strategic view, were all factors that prompted us to call on this team. The result of this long collaboration is a new corporate identity, and a high-performance site that we are constantly updating with their advice.
"We need suppliers with ideas, who spontaneously suggest improvements, who understand how we work, and Inox has met this need."
Unlike other agencies we've worked with, who were simply in the execution business, Inox is a real force of proposition and doesn't hesitate to go beyond the scope of their mandate to provide us with additional comments and solutions. As their team is now very familiar with the bank, they know exactly what can be optimized, in addition to our initial requests, and are proactive when it comes to our situation. We need suppliers with ideas, who spontaneously suggest improvements, who understand how we operate, and Inox has met that need.”
Cyril Lanfranchi and Jacques Chavez
Responsable Marketing & communication et Marketing Officer at Banque Bonhôte