Context
Supporting companies in their digital transformation projects for several years, Luceed helps its customers to define and execute their digital strategy to enable them to achieve their objectives.
In order to give a more visible image to the Luceed brand beyond its network of established clients, to define its positioning and services more precisely and to unite its team around strong values, Luceed called on Inox Communication to help it achieve this.
Solution
To meet the client's needs, our team set up a series of creative workshops designed to challenge Luceed's initial premise, and to compare ideas and visions. The result of this collaboration was an overhaul of the branding and a more assertive positioning, leading to :
- greater adherence to the brand's values and message, both internally and externally.
- consistency between Luceed's services and methodology.
- a clearer presentation of the company.
- increased generation of new business opportunities in a variety of sectors.
