The “Route de l’Absinthe”, a cross-border tourist trail linking Noiraigue to Pontarlier, will be inaugurated in the summer of 2010, with a view to promoting the heritage surrounding the production of La Bleue absinthe in the region. The “Association Pays de l’Absinthe” is the body responsible for organising this promising project. Following a call for tender and a design competition, the Inox Communication agency was appointed to create the visual identity of the two entities as well as its use in various media. Official website: www.paysdelabsinthe.com