Following a study and a bid for tender, the town of La Chaux-de-Fonds commissioned the Inox Communication agency, based on a specific set of specifications, to create its new visual identity and to implement and deploy the latter through various media including the website, signposting on buildings, administrative equipment, as well as on the municipal car fleet and machinery. The new identity, stemming from careful reflection and from the lasting and enriching cooperation established between the agency and the town, was officially inaugurated on May 18th 2010. It has already been partially deployed and the process should be completed by the end of the year.