We can measure to what extent the reading of an image is emotional and personal. Our eternal challenge is to translate these feelings into tangible concepts built around values that are understood as objectives. We have always discriminated in favour of REFLECTED IMAGES.

In the advertising, graphic arts and more generally applied arts fields, trends develop very rapidly. Often of urban origin, often inspired by contemporary artists, often misappropriated by marketing, they create surprising side effects often leading to an improper understanding of their initial concept.

In creating INOX REFLECTED, our goal is to observe the world through a sociological, even scientific window, while conserving our essential artistic sensitivity. Our research tries to trace the trends’ origins in order to better understand them, use them to their fullest and finally to be able to anticipate them. In our process, our briefs ignore all commercial constraints, which leaves the field wide open for us to study.

We are launching our first IMAGE REFLECTOR as a result of an association with Joël Vacheron, sociologist and artist, who paced the streets in London investigating widely varying subjects, which we invite you to discover on this site. His role as tendency sentry is essential for proper understanding of the evolution of urban cultures.

The IMAGE REFLECTORS will post their research here; you will find them in the RESEARCH section. We hope in the future to continue this research in the major world cities; why not other REFLECTORS in New York, Tokyo and Buenos Aires…

Finally, and in keeping with our approach, we will undertake the creation of our VISUAL STATEMENTS which will be found in the DEVELOPMENT section. The latter will be entirely based on our IMAGE REFLECTORS’research.